{"id":1235,"date":"2025-11-20T13:08:49","date_gmt":"2025-11-20T12:08:49","guid":{"rendered":"https:\/\/strategy-alliance.net\/en\/?p=1235"},"modified":"2025-11-20T13:08:49","modified_gmt":"2025-11-20T12:08:49","slug":"ai-based-interviewing-in-opinion-research","status":"publish","type":"post","link":"https:\/\/strategy-alliance.net\/en\/2025\/11\/20\/ai-based-interviewing-in-opinion-research\/","title":{"rendered":"AI-based interviewing in opinion research"},"content":{"rendered":"<p><strong>Is it time for AI to take over?<\/strong><\/p>\n<p>The recent <em>FAZ<\/em>\u00a0article on Forsa\u2019s new AI interviewer demonstrates one thing very clearly:<\/p>\n<p>AI is transforming opinion research fundamentally \u2014 and faster than many expected.<\/p>\n<p><strong>What is particularly noteworthy:<\/strong><\/p>\n<ul>\n<li><strong>50% lower personnel costs<\/strong>\u00a0during the fieldwork phase<\/li>\n<li><strong>Equal or better data quality<\/strong>\u00a0compared to human interviewers<\/li>\n<li><strong>More authentic responses<\/strong>\u00a0and reduced social desirability bias<\/li>\n<li><strong>Improved reach among young and hard-to-access target groups<\/strong>\u00a0\u2014 including multilingual interviewing<\/li>\n<li><strong>Flexible mix of spoken and written questioning<\/strong><\/li>\n<\/ul>\n<p>We are proud to have supported Forsa as their strategic AI partner in this project. The approach shows the full potential of generative AI when technology, process expertise and organizational transformation are aligned seamlessly.<\/p>\n<p>For market research institutes, this marks the beginning of a new era:<\/p>\n<p>Moving from isolated efficiency gains to <strong>structural competitive advantage<\/strong>\u00a0through AI-conducted interviews \u2014 with <strong>ROI within 12 months<\/strong>\u00a0and scalability across the entire research workflow.<\/p>\n<p>The future of opinion research is not \u201csynthetic\u201d \u2014 it is based on real conversations, enhanced by AI.<\/p>\n<p>If you\u2019d like to learn more about the project or explore what this means for your own institute, let\u2019s talk.<\/p>\n<p>#AI #MarketResearch #OpinionResearch #GenerativeAI #StrategyAlliance #Innovation #Research #AITransformation<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recent FAZ\u00a0article on Forsa\u2019s new AI interviewer demonstrates one thing very clearly:<\/p>\n<p>AI is transforming opinion research fundamentally \u2014 and faster than many expected.<\/p>\n<p>What is particularly noteworthy:<\/p>\n<p>50% lower personnel costs\u00a0during the fieldwork phase<br \/>\n&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI-based interviewing in opinion research - Strategy Alliance<\/title>\n<meta name=\"description\" content=\"Cut costs by 50%. 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